I have been involved in a couple of projects related to this topic and I have seen the same issue, the plan is to build a good tool and open it to the public, with no strategy on how to make it fly, but this article describe very well a way to put on wheels and start the engine to your EES.

Enterprise Social Software : Remember the Water.

Every time I remember how we used to debug web applications on the browser makes me appreciate even more the nice tools Firefox provides.

Firefox 10 Arrives With New Dev Tools and Full-Screen API.